Most of our clients don't know about our research capabilities and the benefits of discovering the unmet needs of their users. Unmet needs are the spaces where new business value and jobs are born. This a proven and established research approach is called the jobs-to-be-done framework.
Let's conduct our own research on our focus domains: insurance, wealth management and utilities. We have the tools and expertise to conduct baseline job-to-be-done research. It will enable us to approach our customers with insight they do not have. Our tools like diary studies, surveys and interviews allow us to create rock solid insights by engaging 50 users or more.